WOW Beauty – J.F. Schwarzlose Berlin a Vintage Contemporary Parfum House
Berlin the city where the scents are being developed is a creative laboratory and J.F. Schwarzlose Berlin cooperates with them. For its first Art Edition J.F. Schwarzlose Berlin collaborates with the famous Berlin based artist Olaf Hajek.
The painter and illustrator created visual interpretations of the five J.F. Schwarzlose scents (1A-33, Treffpunkt 8 Uhr, Trance, Rausch, Zeitgeist) in his own unique style. His work is well known through his clients, among others: Architectural Digest, Forbes, 25hours hotel, Swatch, The New Yorker or Rolling Stone. You can find the special limited edition at Belle Rebelle Shop in Berlin!
„When I first met the guys from JFS I was excited to work on the first art
edition project“, says the 48 year old artist, who moved to Berlin- his new
home- 20 years ago. “All five fragrances are fascinating to me. I am
impressed by their pure aesthetics“ Olaf Hajek continues. „I had very
direct link to the fragrances and it was a pleasure to combine the idea of
Berlin style & the elegance of the 20ties with a contemporary twist.“
Each oft he five outer packs shows one part of this Berlin fragrance storytogether
they create an image of J.F. Schwarzlose Berlin in a nutshell. It
combines modern Berlin with its glorious 20’s past.
The first scent „1A-33“ represents a Berlin summer day „Unter den Linden“ he famous historic boulevard. „Treffpunkt 8 Uhr“ (Rendez-Vous at 8 o’clock) displays Josephine Baker dancing in front of Brandenburg Gate. She is said to have admired this scent. The third fragrance „Trance“ illustrates a hypnotic séance- these being very popular in the Berlin Golden Twenties. Whereas „Rausch“ (Rush) tells the story of an ecstatic, elegant infamous Berlin night out. The latest creation „Zeitgeist“ completes the picture: the fresh, aquatic summer morning – off river Spree. The Olaf Hajek Art Edition is limited to 1000 pieces. For the first time a Berlin based artist and J.F.Schwarzlose Berlin cooperate.This concept will be continued in the future.
In 1856, the piano-maker Joachim Friedrich Schwarzlose opens the drugstore J.F. Schwarzlose Söhne for his children. In 1870 they are acclaimed Purveyor to the Royal Court. Max and Franz leave the main business and concentrate on creating their own fragrance brands. In 1895 they take over the distinguished fragrance house Treu & Nuglisch, a company founded in 1820 that had been purveyor to the Prussian and Austro-Hungarian courts. From then on the company is called J.F. Schwarzlose Söhne – Treu & Nuglisch. The company Spahn & Büttner is the cradle of the German perfume industry
and they supply scents which make up the basis of J.F. Schwarzlose’s “Rosa Centifolia” – deep red garden rose – a top seller that lasts well into the first decades of the 20th century; “Royalin” – the first class fantasy perfume and the popular “Finale” – a scent created for men. Although fashion around 1900 still calls for flowery fragrances, the art of composing olfactory sensations is becoming more